WOVE

In the early 2000’s, my pro cycling roommates explained that after 90 minutes of riding, they’d go numb and saddle discomfort was no longer an issue. This just wasn’t going to cut it for me, so I was thrilled when Pruitt designed the first Body Geometry saddle. It was a tank, but I put aside my weight-weenie ways for soft-tissue relief. Future saddles continued to reduce saddle discomfort so that I could focus on the hard work of cycling without the saddle discomfort adding unnecessary pain that only hindered my goal-attainment. But, the discomfort was still there, so we designed a saddle that allows you to be comfortable in any position at any speed. Wove was born out a desire to limit discomfort to the discomfort that we choose because it benefits our future-selves and goals.

While our name, Wove, is a pretty obvious reference to the carbon fiber weave on our saddles, but it also references how our team was woven together. We dove into UX research to understand the needs of thousands of cyclists; how their shorts interacted with their saddle; where they felt pressure and rubbing. We then spent years collecting user feedback on dozens of prototypes from pro athletes to get the shape just right and we dug deep to test the indentation load deflection of dozens of foam mixtures to get the firmness just right. We’ve taken this evidence-based approach to create a comfort-first lightweight saddle.

All aspects of Wove have been kept in-house, from manufacturing to design to branding. This decision has allowed us to iterate, fail, and learn.

Thank you for your support

Nick | CEO and founder